About

ከሃገሩ የወጣ ሃገሩ እስኪመለስ

ቢጭኑት አህያ ቢለጉሙት ፈረስ

Born and raised in Addis Ababa, Ethiopia, 90s kid and proud of it. 

Guilty of commercial, documentary, experimental, and narrative work.

Right now, mostly interested in the coming together of Ethiopian story telling mediums and contemporary, technology-driven artforms like cinema, photography, VR, and AR enabling the discovery of new narratives, and the re-framing of existing ones. 

Fascinated by how culture informs art and technology and vice-versa.

In today's world, where many Africans often look to the West as a beacon of aspiration, traditional practices that have served as the bedrock of African societies are rapidly fading into obscurity. It is my personal mission as a filmmaker to document, retell, and reimagine African stories, ensuring their relevance in an increasingly changing global landscape. I firmly believe cultural identity should never be compromised in the pursuit of “progress" and maybe we can embrace both.